There is much debate that any packaging is like a "clothing" for the goods. If we approach this proposition from a psychological point of view, then we can find the obvious parallels. As clothing on a person tells us about his character and tastes, so the packaging carries information about the product. Casually picked up trousers, skirts or shirts distort, even spoil the image of a person, create a reputation of "a slob"; incorrect, unsuitable packaging creates almost the same effect — changes the idea of the product. Shrink band — it has been "a classic" for the wine and vodka products. A certain image of the product has already developed that corresponds to the concept of quality by different sections of the population. The task of the manufacturer is to maintain the image and to please the buyer.