Of course, bottles with heat shrink neckbands are extremely rare on store shelves. The reason is a need to significantly reduce the cost of FMCG. But sooner or later the need to highlight your products among similar products of competitors arises. In this case, the use of heat shrinkable band will be a good factor in creating a positive image with a slight cost increase.
We can produce shrink neckbands of your custom dimensions.
Detailed information regarding printing capabilities, materials, options, quality and technology of use you can find on the page “shrinkable neckbands”.
Bringing a new products range to market, not to mention new commercial brands, is becoming increasingly difficult. In Russia there are thousands of brands of water bottled and beverages, store shelves are stacked with an impressive range. The new products have practically no chance, if only using of heavy artillery in the form of an expensive mass advertising or giving to consumer a tangible promise of guarantee and quality. The presence of heat-shrink band may become such a promise. As a good example of this would be entering the market in 2012 water Nestle PureLife in two liter and a half-liter bottles. Shrink wrap cover has caused consumers persistent impression of safety, authenticity, modernity and innovation of the product, although many people thought that such well-known brands don’t need this kind of superflux.
Beautiful words about the taste, uniqueness and usefulness from different manufacturers are perceived by the consumer is exactly the same, as they often coincide not only in meaning but also on the accuracy of the words on the labels and promotional materials. You can earn consumer’s trust only when consumer will be able to see the product with his own eyes, to touch it and of course to try.
If you want to sell your products for an expensive price, then to change title and digits on the price tag is not enough. You need to emphasize the luxury of your products by solid product appearance and additional guarantee of quality and authenticity. It can all be done by means of more original bottles, labels & shrink neckbands, which will not be only a guarantee for the consumer, but an additional design element.