Of course, bottles with a shrink band are extremely rare on store shelves. The reason for this is the need to significantly reduce the cost of consumer goods. But sooner or later the question arises of highlighting their products among similar products of competitors. In this case, the use of a shrink band will be a good factor in creating a positive image with only a slight rise in a price.
Shrink bands for glass and PET bottles
Specifications and packaging
(for PET bottles with a volume of 0.2-2 liters)
It is possible to produce shrink bands of individual sizes.
Detailed information on printing options, materials, options, quality and technology of application on the page heat-shrink bands
PackInform
Conclusion of new products
Launching a new product line, not to mention new brands, is becoming increasingly difficult. Thousands of brands of water and drinks are produced in Russia; store shelves are packed with an impressive assortment. New products have practically no chance, unless you use "heavy artillery" in the form of the expensive mass advertising or give the consumer a weighty promise of guarantee and quality. Having a shrink band could be such a promise. A good example is Nestle PureLife’s market launch in 2012 in two- and half-liter bottles. The shrink-sealed lid has given consumers a lasting impression of authenticity, modernity and innovation, although many had previously thought that such well-known brands do not need such excesses.
Consumer confidence
Beautiful words about taste, uniqueness and usefulness from the different manufacturers are perceived by the consumer in exactly the same way, as they often coincide not only in meaning, but also in the accuracy of words on labels and promotional materials. You can earn trust only in that the consumer can see with his own eyes, touch with his hands and, of course try.
Premium class
If you want to sell your product expensively, then just changing the name and adding numbers on the price tag would not do. It is necessary to emphasize the elitism of the product with a solid appearance and the additional guarantees of the quality and authenticity. All this can be done with a more original bottle, label and shrink band, which will be not only a guarantee for the consumer, but also serve as an additional design element.
